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Alama

Alama: Italian, conscious and natural beauty for everyone.

Alama brings professional Italian quality to everyone. With the experience of experts in the sector, its products are integrated into homes, supporting people in expressing their unique beauty, while promoting awareness and positivity.

Since 2019, Alama has embraced the Earth Friendly philosophy, offering professional quality hair products, made in Italy. With 97% naturally sourced ingredients, its formulas are free of SLES, SLS, sulphates and artificial colourants, ensuring gentle and effective care. It also uses recyclable packaging and biodegradable formulas, promoting conscious beauty and a firm commitment to the environment. This philosophy allows them to build, day by day, a relationship of trust and closeness with customers, always committed to their well-being and care for the planet.

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