Created in Florence in 2017 by the Martelli family, owner of Proraso and Marvis, Tenax is the perfect selection of specific products for the hairstyle of men’s hair.
Its products – pomades, shampoos and creams and fixing gels – are 100% Italian and guarantee maximum hair care.
Tenax hair pomades are made with wax on a water base and have different levels of fixation that allow the desired hairstyle to be sculpted. They are ideal for use directly on the hair, both dry and wet, do not harden the hair and leave an extra glossy effect that is removed with washing.
The fixing gel leaves a long-lasting impeccable effect on the hair. It is applied to dry hair and helps build the hairstyle in a few seconds, giving a personal touch of style without leaving residue. It is a strong gel that structures the hair without losing its naturalness and softness.
The hair-fixing cream has a particular formula that provides an extreme shine while maintaining a strong fixation throughout the day. Dry or slightly damp hair is sculpted the desired hairstyle, with an extra glossy effect.
Tenax’s refreshing and regenerating shampoo is perfect for daily use. Its regenerating effect reduces hair loss and stimulates hair growth. It contains menthol, which provides a pleasant feeling of freshness and lightness in the hair and leaves it immediately soft, shiny and ready to comb.
Innovation, technology and design merge in the Nördik collection. Excellence in men´s care and classic shaving as proven with more than 75 years of experience in fabricating handmade tools and cosmetics for men, result in the creation of the Nordik collection. Inspired by the northern seas, a collection of pure and refined lines is created in total harmony with nature. Made with natural hairs such as horse and badger, or synthetic fibers that emulate natural hair because of the tension, absorption of water and softness, help emulsify the shaving cream using less amount of product.
At Vielong we take pride in our creativity and inspiration to create a work of art with each piece and transmit, in some way, our history and expertise into each of our products.
EUREKA !! Without a doubt, Proraso has achieved a perfect formulation for beard shampoo based on natural ingredients of plant origin, without parabens, silicones or artificial colors. As part of the “Yellow Line” it combines notes of cumin and saffron with woody touches that enhance the sweet fragrance of vanilla. It is intended for those beards that require precise and deep care, nourishing the hair and leaving it soft and smooth.
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